It was about 5 years ago and we had just moved into our home in Rocky River. Our neighbors nextdoor had invited us over for a get together and I was chatting with a couple of them. Somehow it had been brought up that I was a photographer. It’s a little fuzzy about how the conversation went, but it eventually ended up at how much we charge. “We are higher end, I replied.” or something along those lines. The neighbor I was talking to had just found out how much a friend of hers had paid for her daughter’s senior portraits. “Can you believe how expensive that is?” This was the moment of all awkward moments. I had just met these people and typically I knew not to get in to conversations about photography being expensive. I could have told them all about my business, about how many tens of thousands we invest into equipment and computers and software every year to make sure we are working with the best out there. About the thousands we invest into education every year to make sure we ourselves keep up with the highest quality out there. About how we keep the top of the line products, framing, backdrops, props, makeup artists and hair stylists etc. and how we will never settle for second best. BUT… instead, I swallowed my pride and said. That’s my photography studio she went to :/. I shrugged my shoulders and said (something along the lines of) I know it can seem like a lot now, but it really is an investment into a very special time that will only happen once. I knew I had 5 years to change her mind. I realize not everyone will find senior photography as important as we do, but to those that do… we welcome with open arms. And she may kill me for telling this story today!! But… it’s 5 years later and I’m going to take a wild guess that she has definitely seen the value in a truly once in a lifetime experience. And they had a blast in the process as did we!